The Field Notes

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No fluff. No regurgitated takes. Field-tested guides on WordPress, SEO, funnels, and AI from someone who's actually built 50+ sites and watched them generate 9.28M+ Google impressions in the wild.

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★ Featured
WordPress Apr 28, 2026 9 min read

How Much Does A WordPress Website Actually Cost?

After building 50+ WordPress sites for clients ranging from local plumbers to companies like Dave Ramsey Solutions, I'm laying out the real numbers — what you'll actually pay in 2026, where the hidden costs hide, and how to know what you genuinely need versus what's an upsell.

Read The Full Guide →
01
Platforms
WordPress vs Wix vs Squarespace: The Honest 2026 Comparison
Most comparison articles are written by affiliates pushing whatever pays them best. I'm not. I've shipped real client work on WordPress, Wix, and Squarespace — ...
Apr 23, 2026 · 10 min →
Conversion
How to Build a High-Converting Landing Page in 2026
A landing page is the highest-leverage real estate on your website — every visitor either converts or doesn't, and the difference between a 1% page and a 6% pag...
Apr 17, 2026 · 11 min →
Funnels
How to Build a Sales Funnel for Small Business in 2026
A 'sales funnel' is the most overused word in marketing — and the most under-built thing in actual small businesses. Most people have a website and a hope. A re...
Apr 10, 2026 · 12 min →
SEO
The Complete WordPress SEO Checklist for 2026
This isn't a recycled list of generic SEO tips. It's the exact 47-point checklist I run on every WordPress site I build — the same framework that has driven 9.2...
Apr 02, 2026 · 14 min →
Hiring
How to Hire a WordPress Developer in the Philippines (2026 Guide)
Filipino developers have built a reputation for excellent technical skill at fair rates — when you hire well. Hire poorly and you'll spend three times more clea...
Mar 24, 2026 · 9 min →
Conversion
Why Your Website Isn't Converting in 2026
Traffic is up. Conversions are flat. The site looks fine. Sound familiar? In 9 out of 10 audits I run, the conversion problem isn't traffic quality or product-m...
Mar 15, 2026 · 10 min →
Strategy
11 Small Business Website Mistakes Costing You Customers
I've audited over 100 small business websites in the last few years. The same 11 mistakes show up again and again — silently costing owners customers, leads, an...
Mar 04, 2026 · 9 min →
eCommerce
eCommerce Conversion Rate Optimization: 14 Tactics for 2026
The average eCommerce site converts at 1.8%. The top 25% convert at 3.4%+. The difference isn't traffic, prices, or luck — it's a series of specific, fixable ch...
Feb 20, 2026 · 12 min →
AI
AI Prompting for Marketers: The 2026 Playbook
Most marketers using AI are getting back exactly what they asked for: generic, hedged, average. The problem isn't the model — it's the prompts. Here's the promp...
Feb 07, 2026 · 11 min →
Local SEO
Local SEO for Service Businesses: The 2026 Playbook
If you serve a local market — plumbers, lawyers, cleaners, contractors, dentists, anyone — your most valuable real estate isn't your website. It's the Google Bu...
Jan 23, 2026 · 11 min →
eCommerce
WordPress vs Shopify in 2026: An Honest eCommerce Comparison
Both platforms can run a successful eCommerce business. They just suit different kinds of stores. Here's the honest comparison from a developer who has shipped ...
Jan 06, 2026 · 12 min →

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